Abstract

  The observation could be personally or mechanically and mechanical observation methods are more suitable than a person collecting primary data. It is a powerful tool for food business and scientific researches. Such devices may reduce the cost and improve the flexibility, accuracy and other functions of data collection. There are many different ways to design an observation study, depending on the objective of the study, the type of data are trying to collect, and the resources have available for the study. It also depends on the type of information needed, can be used both qualitative research which means respectively insight and understanding of the research setting or quantitative research which measures and quantify how often the respondent consumes a specific food. Although, mechanical observation methods often raise ethical concerns about subjects right to privacy and right to be informed, the observation becomes likely ethical if the behavior being observed commonly performed in public, is the systematic process of recording the behavioral patterns of people, objects, and occurrences as they are witnessed.

Keywords: Consumer behaviour, Mechanical observation, Food market, Market promotion

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Citation

Citation: MH Rahman., et al. “Mechanical Observation Marketing: How Consumers Behave and Interact in the Food Market". Acta Scientific Nutritional Health 4.3 (2020): 09-11.

Copyright

Copyright: © 2020 MH Rahman., et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.