Janvan Munyoki*, Justin Oguta and Hannah Wang`ondu

Department of Computer Science, KCA University, Nairobi, Kenya

*Corresponding Author: Janvan Munyoki, Department of Computer Science, KCA University, Nairobi, Kenya.

Received: July 03, 2025; Published: July 23, 2025

Abstract

Clickstream data, the record of web pages a user visits, has become a valuable asset for businesses aiming to enhance user experience and target advertising. However, the collection, storage, and analysis of clickstream data raise significant privacy and data protection concerns.

This paper explores the implications of clickstream data analysis for data privacy and protection, reviewing current practices, regulatory frameworks, and potential solutions to mitigate risks.

In the digital age, clickstream data has emerged as a crucial component of web analytics, providing insights into user behavior, preferences, and engagement. While this data offers substantial benefits for businesses, it poses significant challenges for maintaining user privacy and adhering to data protection regulations. This paper aims to dissect the implications of clickstream data analysis for data privacy and data protection, examining the balance between leveraging data for business gains and safeguarding user rights.

Keywords: Clickstream Data; Data Privacy; Data Protection; Data Governance and Management

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Citation

Citation: Janvan Munyoki., et al. “Analyzing Clickstream Data Implications for Data Privacy and Data Protection".Acta Scientific Computer Sciences 7.5 (2025): 29-37.

Copyright

Copyright: © 2025 Janvan Munyoki., et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.