V Basil Hans¹*, Prashanth² and Usha Nayak³

¹Research Professor, Associate Professor, Department of MBA, Yenepoya Institute of Science Commerce and Management. Mangalore, India
²Department of Commerce, Canara and Canara Evening College. Mangalore, India
³Research Professor, Institute of Commerce and Management, Srinivas University, Pandeshwar, Mangalore, India

*Corresponding Author: V Basil Hans, Research Professor, Associate Professor, Department of MBA, Yenepoya Institute of Science Commerce and Management, Mangalore, India.

Received: February 06, 2024; Published: February 24, 2024

Abstract

The White Revolution in India, often referred to as Operation Flood, was a significant endeavor aimed at revolutionizing the dairy industry of the country. The initiative, which began in the early 1970s, had the objective of modernizing and enhancing milk production in order to achieve self-sufficiency in dairy products for India. This abstract is a concise summary of the fundamental elements, influence, and difficulties associated with the White Revolution.
The National Dairy Development Board (NDDB) led by Dr. Verghese Kurien coordinated the White Revolution. The effort centered around three primary pillars: augmenting milk supply, bolstering milk processing capabilities, and establishing a dependable milk distribution network. The execution of Operation Flood resulted in the establishment of dairy cooperatives, which bestowed authority upon local farmers and rural communities.
An essential element of the White Revolution was the implementation of crossbreeding initiatives aimed at enhancing both the caliber and volume of milk output. The integration of technology and scientific methodologies brought about a profound transformation in conventional dairy farming techniques, resulting in a substantial enhancement in the productivity per cow. Dairy cooperatives were established to provide farmers access to markets, equitable pricing, and enhanced livelihoods.
The White Revolution had a significant and far-reaching effect, leading to India's transition from a country with insufficient milk supply to becoming one of the world's major milk producers. The project not only met the population's nutritional requirements but also fostered economic growth through the establishment of a sustainable dairy farming model. The success of Operation Flood showcased the efficacy of cooperative methods in agriculture and served as a catalyst for similar endeavors in other areas. Nevertheless, the White Revolution encountered obstacles such as initial opposition to reform, constraints in infrastructure, and socio-economic inequalities. The report examines the methods employed to tackle and surmount these issues, which encompassed strategic planning, community engagement, and policy endorsement.
Ultimately, the White Revolution in India serves as a testament to the profound impact of collaborative agricultural movements. By tackling the intricacies of the dairy industry, it not only attained self-reliance but also laid the groundwork for sustainable progress in rural regions. This abstract offers a brief insight into the complex and diverse journey of the White Revolution, highlighting its enduring influence on India's agricultural terrain.

Keywords: Milk; Operation Flood; Kurien; White Revolution

References

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Citation

Citation: V Basil Hans., et al. “White Revolution in India: A Dairy Transformation". Acta Scientific Agriculture 8.3 (2024): 29-42.

Copyright

Copyright: © 2024 V Basil Hans., et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.