Acta Scientific Agriculture (ASAG)(ISSN: 2581-365X)

Review Article Volume 5 Issue 7

Eco-Friendly Behavior Patterns of Rural Consumers

V Vijaya Lakshmi1* and Deepika J2

1Principal Scientist and Unit Coordinator, FRM - AICRP (Home Science), PJTSAU, Hyderabad, India
2Senior Research Fellow, FRM - AICRP (Home Science), PJTSAU, Hyderabad, India

*Corresponding Author: V Vijaya Lakshmi, Principal Scientist and Unit Coordinator, FRM - AICRP (Home Science), PJTSAU, Hyderabad, India.

Received: May 22, 2021; Published: June 09, 2021

Abstract

Society needs to devise mechanisms of caring for the environment sustainability. Every citizen needs to have civic sense to reduce the pollution at individual level. Plastic is one such material which harms environment tremendously because of that many state governments in the country have banned plastic usage. Because of this step, many shop keepers have started charging for the plastic bag to carry the goods be it food, clothing and other sun dries. Hence, consumers started carrying their own shopping bags to super markets which implies that consumers are becoming conscious about environment protection. Not much research is done to understand the eco-friendly behavior patterns of rural people. The present study explored the behavior of 105 people from rural areas to understand whether they were conscious about the ill effects of environmental pollution and to assess their eco-friendly behaviour patterns in order to protect the environment. Results revealed that majority of the respondents have exhibited eco consciousness.

Keywords: Eco-Friendly Behaviour Patterns; Plastic; Pollution

References

  1. Cossio M. “Encouraging healthier and more eco-friendly consumer behaviour”. Pentagon (2020).
  2. Whelan T and Kronthal – Sacco R. “Research: Actually, Consumers Do Buy Sustainable Products”. Harvard Business Review (2019).
  3. Durgamani MK., et al. “A study on consumers’ buying behaviour towards selected green products in Kumbakonam”. International Journal of Pure and Applied Mathematics18 (2018): 3177-3192.
  4. Young K. “What Drives Eco-Conscious Consumer Behaviour?” Global Web Index (2018).
  5. Dubihlel J and Ngxukumeshe T. “Eco-friendly Retail Product Attributes, Customer Attributes and the Repurchase Intentions of South African Consumers”. International Business and Economics Research Journal 4 (2016): 163-173.
  6. Lorek A. “Current trends in the consumer behaviour towards eco-friendly products”. Economic and Environmental Studies2 (2015): 115-129.
  7. Agyeman CM. “Consumers’ buying behaviour towards green products: An exploratory study”. International Journal of Management Research and Business Strategy 1 (2014): 188-197.
  8. Fisher C., et al. “Demographic impacts on environmentally friendly purchase behaviors”. Journal of Targeting, Measurement and Analysis for Marketing 20 (2012): 172-184.
  9. Banyte J., et al. “Investigation of green consumer profile: A case of Lithuanian market of eco-friendly food products”. Economics and Management 15 (2010): 374-383.
  10. World Business Council for Sustainable Development. Sustainable Consumption Facts and Trends (2008).

Citation

Citation: MV Vijaya Lakshmi and Deepika J. “Eco-Friendly Behavior Patterns of Rural Consumers". Acta Scientific Agriculture 5.7 (2021): 08-13.

Copyright

Copyright: © 2021 V Vijaya Lakshmi and Deepika J. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.




Metrics

Acceptance rate32%
Acceptance to publication20-30 days
Impact Factor1.014

Indexed In




News and Events


  • Certification for Review
    Acta Scientific certifies the Editors/reviewers for their review done towards the assigned articles of the respective journals.
  • Submission Timeline for Upcoming Issue
    The last date for submission of articles for regular Issues is November 25, 2024.
  • Publication Certificate
    Authors will be issued a "Publication Certificate" as a mark of appreciation for publishing their work.
  • Best Article of the Issue
    The Editors will elect one Best Article after each issue release. The authors of this article will be provided with a certificate of "Best Article of the Issue"
  • Welcoming Article Submission
    Acta Scientific delightfully welcomes active researchers for submission of articles towards the upcoming issue of respective journals.

Contact US





//